Marketing and Communication

BokSmart aims to become a unique and well-respected program identity in the rugby community in South Africa and around the world

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It additionally aims to make a difference in how the game is approached both from a safety, and injury prevention and management perspective.

To do this effectively, it has developed a website that is available and accessible to the general public, coaches, referees, players, and anyone else who may be interested. Communication and education plays a massive role in keeping players safe on the field, and this forms the very basis of the BokSmart campaign.

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Podcast: 22 January 2014